Terms of Use
Effective Date: 05/05/2026 | Last Updated: 05/05/2026
These Terms of Use (these "Terms") govern your access to and use of the website, webpages, sample reports, pricing pages, checkout pages, intake forms, downloadable materials, online communications, and related online services operated by or on behalf of Whitmore Sterling & Co., Inc. ("Whitmore Sterling," the "Company," "we," "us," or "our").
By accessing or using the website, submitting information, downloading materials, viewing sample reports, requesting information, making a purchase, submitting payment, or otherwise interacting with us online, you acknowledge that you have read, understood, and agree to these Terms.
If you do not agree to these Terms, you should not use the website, submit information, purchase services, or upload materials.
These Terms should be read together with our Privacy Policy, Cookie Notice, Website Disclaimer and Valuation Services Disclosure, Refund & Cancellation Policy, Engagement Letter and Client Services Agreement, and any applicable Confidentiality and Non-Disclosure Agreement. If a signed agreement between you and Whitmore Sterling specifically governs confidentiality, data security, professional services, deliverables, reliance restrictions, refund terms, or engagement-specific obligations, that signed agreement will control for those subjects.
1. Website Purpose
The website is provided for general informational, commercial, and business development purposes. It may describe Whitmore Sterling's valuation, financial analysis, advisory, transaction-related, tax-related, restructuring-related, dispute-related, real estate-related, machinery and equipment-related, family wealth-related, and related professional consulting services.
The website may include service descriptions, package summaries, pricing information, sample reports, articles, credentials, marketing materials, intake forms, payment links, scheduling tools, document links, and other information.
The website is not itself a professional services engagement, valuation assignment, appraisal assignment, fiduciary relationship, tax engagement, litigation consulting engagement, investment advisory relationship, broker-dealer relationship, accounting engagement, audit engagement, or legal relationship.
2. No Professional Engagement Created by Website Use
Your use of the website, submission of an inquiry, viewing of sample materials, scheduling of a call, use of checkout, submission of payment, or transmission of information does not by itself create a client relationship, professional services engagement, fiduciary relationship, advisory relationship, valuation assignment, appraisal assignment, tax engagement, litigation consulting engagement, investment advisory relationship, broker-dealer relationship, accounting relationship, audit relationship, or legal relationship with Whitmore Sterling.
Any professional services engagement will arise only if and when Whitmore Sterling accepts the matter and the applicable engagement terms are executed or otherwise confirmed in writing by an authorized representative of Whitmore Sterling.
Any accepted engagement may be subject to intake review, conflict review, scope confirmation, intended-use confirmation, intended-user confirmation, information availability, risk review, payment clearance, signed engagement terms, and an applicable Statement of Work.
3. Payment-First Ordering Process
Whitmore Sterling may operate a payment-first website or ordering process under which a prospective client may submit an order, make payment, or provide intake information before a final engagement agreement is countersigned.
Any website order, checkout submission, invoice payment, deposit, or online payment is an administrative and commercial step only. It does not, by itself, guarantee engagement acceptance, create a final professional engagement, require Whitmore Sterling to begin or complete services, or guarantee any particular valuation conclusion, report result, tax outcome, audit outcome, financing outcome, transaction outcome, litigation outcome, regulatory outcome, or business result.
Whitmore Sterling retains full discretion to review any proposed matter after payment, including intake information, conflict status, intended use, intended users, scope, timing, information availability, risk level, and professional suitability. Whitmore Sterling may accept the matter, request additional information, propose a revised scope or fee, decline the matter, or require execution of an Engagement Letter and Client Services Agreement and any applicable Statement of Work before beginning substantive professional services.
No final deliverable will be issued unless the engagement has been accepted by Whitmore Sterling and the applicable engagement terms have been executed or otherwise confirmed in writing by an authorized representative of Whitmore Sterling.
4. Website Packages, Pricing, and Starting Prices
The website may describe service packages, pricing tiers, typical turnaround times, or other commercial summaries. These descriptions are intended only to summarize general service levels.
Unless expressly stated in a signed Statement of Work, pricing shown on the website is a starting price. It does not include expanded scope, complex ownership structures, urgent turnaround, litigation or testimony support, audit support, tax authority support, formal third-party reliance, regulatory filing support, lender-specific requirements, investor-specific requirements, extensive document reconstruction, unusually complex assets, or other custom work.
Website package descriptions, pricing pages, checkout descriptions, sample reports, articles, marketing materials, and sales communications do not expand the scope, intended use, intended users, reliance rights, procedures, assumptions, deliverables, or professional obligations beyond the signed Engagement Letter, Statement of Work, and final written deliverable.
5. Checkout and Pre-Payment Disclosures
Before collecting payment, Whitmore Sterling will make available the selected package, the starting price, the material scope limits, the refund and cancellation terms, the intended-use limitations, and the fact that payment does not guarantee engagement acceptance or any particular valuation conclusion.
By submitting payment, you acknowledge that you have had an opportunity to review the applicable disclosures, refund terms, service limitations, intended-use restrictions, intended-user restrictions, reliance limitations, and client service terms.
6. Payment Processing; Credit Card Surcharges
Payments may be processed through third-party payment processors, checkout platforms, payment links, invoices, or other Company-approved payment processes.
We do not intend to store full credit card numbers or full payment card credentials on our own systems. Payment processors may collect and process payment information in accordance with their own terms, privacy policies, and security practices.
7. Refunds, Cancellations, Chargebacks, and Payment Disputes
Refunds, cancellations, chargebacks, and payment disputes are governed by the applicable Refund & Cancellation Policy, checkout terms, invoice terms, Engagement Letter and Client Services Agreement, Statement of Work, and any other applicable written terms.
Unless otherwise stated in the applicable written terms, payments are non-refundable only to the extent work has begun, or costs have been incurred, including intake review, conflict review, document review, research, analysis, drafting, project setup, communication with you or your representatives, or other substantive engagement work.
8. No Automatic Renewal or Subscription Unless Expressly Stated
Unless a separate written agreement expressly states otherwise, services offered through the website are one-time project services and do not create a subscription, automatic renewal, recurring charge, negative-option plan, or continuing service arrangement.
9. No Legal, Tax, Accounting, Audit, Investment, Securities, or Broker-Dealer Advice
Website content is not legal advice, tax advice, accounting advice, audit advice, investment advice, securities advice, broker-dealer advice, financing advice, or a recommendation to buy, sell, hold, invest in, finance, lend against, acquire, dispose of, or issue any security or asset.
Whitmore Sterling is not a law firm, accounting firm, audit firm, broker-dealer, investment adviser, or fiduciary unless expressly stated in a separate written agreement.
10. No Regulated Appraisal, Qualified Appraisal, or Expert Engagement Unless Expressly Agreed
References on the website to professional standards, defensible reporting, IRS valuation guidance, credentials, or high-scrutiny use cases are descriptive and informational only. Such references do not, by themselves, convert any website content, package, order, payment, discussion, sample report, or deliverable into a state-licensed or state-certified real estate appraisal, USPAP-compliant appraisal, IRS qualified appraisal, or other regulated service.
11. Website Content and Sample Reports
Website content, articles, sample reports, charts, pricing pages, credentials pages, service descriptions, and downloadable materials are provided for general informational and commercial purposes only. Sample reports are illustrative marketing demonstrations only. No person may rely on any sample report or website content for any tax, legal, financing, transaction, investment, audit, litigation, regulatory, strategic, or business decision.
12. No Third-Party Reliance
No website user, visitor, purchaser, referral source, lender, investor, counterparty, or other third party may rely on website content, sample reports, package descriptions, communications, preliminary estimates, or any deliverable unless such person or entity is expressly identified in writing by Whitmore Sterling as an intended user for an approved intended use.
13. Accuracy, Availability, and Changes to Website
We may update, modify, suspend, discontinue, or remove website content, service descriptions, package descriptions, prices, checkout features, forms, sample reports, articles, tools, and other materials at any time without notice.
14. Eligibility and Authority
By using the website, submitting information, or purchasing services, you represent that you are at least 18 years old and have the legal capacity and authority to do so.
15. User Submissions and Client Materials
You are solely responsible for the accuracy, completeness, legality, authority, and appropriateness of any information, documents, records, files, messages, instructions, or materials you submit.
16. Confidentiality and Sensitive Information
Website submissions, contact forms, general email, chat tools, scheduling tools, and ordinary online communications may not be appropriate for highly sensitive, privileged, confidential, regulated, or time-sensitive information.
17. Privacy and Cookies
Your use of the website is also subject to our Privacy Policy and Cookie Notice.
18. Data Security and Technology Use
Whitmore Sterling uses commercially reasonable administrative, technical, and physical safeguards appropriate to the nature and sensitivity of the information and the website function involved.
19. Artificial Intelligence and External Technology Tools
Whitmore Sterling may use technology tools, analytics platforms, document tools, research tools, workflow systems, and other technology resources to support business and professional services. We do not knowingly submit client confidential information to public or consumer-facing artificial intelligence systems that use such information for model training or public disclosure.
20. Intellectual Property
The website and its content are owned by or licensed to Whitmore Sterling and are protected by intellectual property and other laws. You may not copy, modify, reproduce, distribute, publish, display, sell, or commercially exploit any website content without prior written consent.
21. Trademarks
Whitmore Sterling's name, logo, trade name, service marks, and branding may not be used without prior written consent.
22. Prohibited Uses
You may not use the website to violate any applicable law, submit false or misleading materials, impersonate another person, interfere with website operation, attempt to gain unauthorized access, upload malware, scrape content, or engage in any other prohibited activity.
23. Disclaimer of Warranties
To the fullest extent permitted by applicable law, the website and all content are provided on an "as is" and "as available" basis. The Company disclaims all express, implied, and statutory warranties.
24. Limitation of Liability
To the fullest extent permitted by applicable law, the Company and its owners, managers, officers, directors, employees, affiliates, agents, contractors, licensors, and service providers shall not be liable for any direct, indirect, incidental, consequential, special, exemplary, punitive, or other damages arising out of or relating to your use of the Site.
25. Indemnification
You agree to indemnify, defend, and hold harmless Whitmore Sterling and its owners, managers, officers, directors, employees, affiliates, agents, contractors, licensors, and service providers from and against any claims, liabilities, damages, losses, costs, and expenses arising out of or relating to your use of the website, your violation of these Terms, or your submission of information or materials.
26. Governing Law and Venue
These Terms shall be governed by and construed in accordance with the laws of the State of New York, without regard to its conflict-of-laws principles. Any dispute arising out of or relating to these Terms or the website shall be brought exclusively in the state or federal courts located in New York County, New York.
27. Changes to These Terms
We reserve the right to modify, update, or revise these Terms at any time without prior notice. Changes become effective when posted. Your continued use of the website after updated terms are posted constitutes your acceptance of the revised Terms.
28. Severability
If any provision of these Terms is held to be invalid, illegal, or unenforceable, the remaining provisions shall remain in full force and effect.
29. No Waiver
No failure or delay by the Company in exercising any right, power, or remedy under these Terms shall operate as a waiver of that right, power, or remedy.
30. Contact
Questions regarding these Terms may be directed to:
Whitmore Sterling & Co., Inc.
55 Water St, 51st Floor
New York, NY 10041
Email: charlie@whitmoresterlingco.com
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